Engaging with the target audience

Social media usage isn’t just some “nice to have” side project, but it also isn’t a “must have” cure-all. It is a supplementary communication channel, which allows for easy, direct interaction with your target audience. For some ideas, it is the best way to get your message across, for others it works best in a supporting role.

Before you dive into the world of social media advertising and community management, let’s take a moment to think about your overall communication strategy. In which social media channels should you become active, and which ones are actually relevant for you? Should you be tweeting or posting on Facebook, and which new hype should you better ignore? How can social media be used in conjunction with other media? And how to deal with a shitstorm or capitalise on positive feedback?

That’s a lot of questions, but we have the answers! Not only that, we can also take care of the practical side of social media work: we tweet, post, produce, and comment for you. Contact us! Why not via Facebook?

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