Frankfurter Bäder

Operator of 13 public pools, five sauna facilities, and two gyms in Frankfurt, Germany // Subsidiary of Stadtwerke Frankfurt, Frankfurt’s public utility company

Fun for everyone

Swimming and bathing are great fun. Each year, Frankfurter Bäder’s public pools and sauna facilities attract several million visitors of all ages. Five indoor pools, six outdoor pools, as well as the water parks Rebstockbad, Titus Thermen, and Panoramabad are managed by Frankfurter Bäder in a responsible and customer-oriented manner, and with a lot of passion in order to promote fitness and health as well as providing an attractive way of spending leisure time.

PSM&W for Frankfurter Bäder: 2017 – today

Brand development: new name, new logos, and new claim from winter season 2017 onwards // Image film: project lead // Communications consulting // Concepts and support for social media // Press and public relations

Frankurter Bäder about PSM&W:

"PSM&W has emotionalized our brand and adjusted it to our customers. Changing the name from "BBF" to "Frankfurter Bäder", we have set the right course and are highly satisfied with the services of repositioning, brand and logo development, corporate design, image film, social media activities as well as accompanying strategic communication consulting.“ Frank Müller, Geschäftsführer BäderBetriebe Frankfurt GmbH


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