ZDF – Deutschlands Bester Bäcker

Germany’s Best Baker: baking-themed casting show with Austrian star cook Johann Lafer // Two seasons & Christmas special

Who’s really got the dough?

From over 1,500 applications from all over Germany, public broadcaster ZDF chose a number of bakeries to compete against each other for the favor of a five-member jury led by star cook Johann Lafer.

PSM&W for ZDF: 2014 – 2015

PSM&W supported German public broadcaster ZDF’s press work for the two baking shows, which were received well by both audiences and the media. For just the first season, we received a coverage of 600 reports in the media with a combined reach of over 150 million contacts, a total circulation of 50,000,000, and an equivalent advertising value in excess of € 1 million.