Zapf Creation AG

Europe's leading brand manufacturer of play and functional dolls and accessories.

Zapf has been fulfilling children's dreams for 90 years

Zapf Creation develops and distributes high-quality play concepts, including play and functional dolls of international renown as well as an increasing number of products in other toy categories. 

PSM&W for Zapf Creation AG: 2019 – present 

Creation and production of POS materials, giveaways, and elements and equipment for trade show booths // Design and production of online advertising materials // Support for brand events

Zapf on PSM&W  

"From brand events to the creation of innovative POS materials to the short-term production of online advertising materials - PSM&W is always a reliable and creative agency for us. The collaboration is always cooperative, uncomplicated and simply fun."  - Christoph Auernhammer, Head of Marketing (DE/AT/CH)