[Translate to Englisch:] Host City Frankfurt Logo
EURO Tram
The EURO tram
EURO Traffic Lights
During the UEFA EURO 2024, there were "Spectators" in various parts of the city.
EURO Lucky Charm
Sky of EURO Balls
EURO Polaroid Skyline
EURO Reaction Wall
Press Event EURO Albärt
Picture of Giuliana und Nadine at press event with Albärt.
EURO Fan Embassy
The Fan Embassy in the city center was the the central point of contact for guests and fans during the UEFA EURO 2024


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UEFA EURO 2024 – Host City Frankfurt

Sports City Frankfurt as Host City for the UEFA EURO 2024.

Sports City Frankfurt meets UEFA EURO 2024

Following the motto “United by Football”, the European Football Championship took place in Germany from June 14th to July 14th, 2024. Frankfurt was one of a total of 10 Host Cities and used this major sports event to support and develop the expansion of the city’s image and profile and to improve their market value.

PSM&W and Host City Frankfurt: 2021 – 2024

Concept development and setup of the Instagram channel for “Sportstadt Frankfurt”, overall support, including content creation and community management for Facebook and Instagram, as well as placing social ads // Developing a communication concept for the UEFA EURO 2024, including a catalog of measures, communication support and graphic implementation in the realization of subprojects such as the exhibition tent, soccer table, or the EURO tram. Concept development and implementation of “Spectators” for the UEFA EURO 2024. // Creation of website content for the UEFA EURO landing page. // On-site assistance at events to create social media assets.

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