City of Rüsselsheim

Tenth-largest city in the German state of Hesse, part of the Frankfurt metropolitan area // Population: around 63,000 // Internationally known as the location of the Opel main factory

From manufacturing location to innovation center

The town at the heart of Germany’s Rhein-Main area has managed to change its image in the last years; away from just serving as a manufacturing location for the automotive industry, and towards becoming a center of technology and innovation.

PSM&W for Rüsselsheim: 2001 – 2008

Planning, consulting and promoting the image change in collaboration with Rüsselsheim administration // Workshop and mission statement development together with the administration // Supporting Rüsselsheim’s economic development by finding and contacting investors // Development of the “business news” // Production of different kinds of print materials // Media relations support