Samsonite
Largest and most well-known manufacturer of luggage // several 10,000 employees worldwide
For people on the move
Samsonite is a pioneer of luggage. Like almost no other brand, Samsonite embodies craftsmanship, design and innovation. The company offers its customers hundreds of product lines in European, Middle-Eastern, and African countries; more than 100 countries worldwide. For over 100 years, Samsonite has been setting trends in the industry and has received awards for outstanding product design, excellent quality, and more at the prestigious Red Dot Awards.
PSM&W for Samsonite: 1996 – 2003, 2009 – 2010
Press and PR agency for Germany // Ongoing consulting // Event support // Design and editorial of ads // Marketing measures // Graphics support // Cooperations