Rhein-Main-Verkehrsverbund (RMV)

Public bus and train services for several millions of people in the German Rhein-Main area

Traveling and scoring with the RMV

The RMV is one of the largest public transport service networks in Germany. It coordinates and organizes the regional public bus and train services for about two thirds of the area of the German federal state of Hesse. Each day, the RMV transports around 2.5 million passengers, thereby contributing significantly to the Rhein-Main area’s development as a vibrant metropolitan area. The RMV bonus scheme Smiles rewards customers, who book their tickets via the RMV’s website or app.

PSM&W for RMV: 2011 – 2015

Concept for the replacement of the “RMV Erlebniscard” and development of a new bonus scheme // Development of the RMV Smiles bonus scheme // Branding, name and logo development // Development and design of the RMV Smiles website // RMV Smiles film project