Razer
Leading brand for gamers in the US, Europe and China
A global icon of the gaming community
Razer has developed the largest independent ecosystem for gaming hardware, software and services, with users from all over the world. Razer revolutionizes interactive entertainment on different platforms including PC, consoles and mobile phones. Its award-winning products include hardware such as professional gaming peripherals (for PC and consoles) and gaming notebooks of the Razer Blade range, software such as Razer Cortex (a video game launching and optimization solution) as well as services such as Razer zGold (a virtual bonus and payment scheme for gamers).
PSM&W for Razer: 2007 – 2010
Public relations for Germany, Austria and Switzerland // PR support at trade fairs // Talent hosting // Creative concepts // Trade and brand communications