PalaisQuartier (MAB Development)
With the PalaisQuartier in Frankfurt am Main, Germany, MAB Development realized one of the largest European construction projects in recent years
PalaisQuartier – a prominent development project in the heart of Frankfurt
With the spectacular MyZeil shopping center, the 5-star hotel Jumeirah, the Nextower office space and the reconstructed Palais Thurn und Taxis, MAB managed a development project, which garnered wide-reaching international attention.
PSM&W for the MAB PalaisQuartier: 2007 – 2014
Development and execution of a comprehensive, long-term communications strategy // Consulting in regard to all communications tasks // Brand redesign // Media relations // Website // Brochures // Ad campaign // Media planning // Site fence design // Creative concepts and execution of high-level events such as topping-out ceremony, opening event and press tours