MyZeil

Shopping center in the heart of Frankfurt, Germany // Developed by MAB Development, opened in 2009, operated by DTZ in its opening phase

A new shopping experience with spectacular architecture

With 120,000 visitors on its opening day, MyZeil set an example for Frankfurt from its very start and its prominent architecture has surely contributed to that, along with concepts and brands such as Hollister, which it brought to Germany for the first time, and which also became major attractions.

PSM&W for MyZeil: 2009 – 2012

PSM&W implemented the entire communications strategy, opening campaign as well as ongoing consulting in the following years. This included among other things:
Brand development // Advertising campaign // Media planning // PR support // Grand opening event // Press conferences // Countless other (promotional) events // Media collaborations // Production of advertising materials // Website design // Initiating a Facebook presence