Mittelrhein Wein e.V.

Association of vintners to promote the interests of the Mittelrhein wine-growing region in Germany

For the love of Riesling

According to old tradition and with both passion and skill, an elegant Riesling is produced in vineyards along the slopes of the Mittelrhein area in Germany. To protect, preserve and sustainably distribute this valued cultural heritage, around 40 vintners have founded the Mittelrhein Wein e.V. Together, this association has adopted the Mittelrhein Riesling Charta, a set of guidelines for the growing and development of three flagship wines.

PSM&W for Mittelrhein Wein e.V.: 2012 – 2013

Workshops with all active parties in the region // Communications campaign for the repositioning and support of the region and its wines // Development of three flagship wines (“Meisterstück”, “Felsenspiel” and “Handstreich”) as well as the associated marketing strategy // New visuals: logo, print campaign, flagship wine design // Development and design of a consistent and authentic website // Development of the Mittelrhein Riesling Charta to facilitate a clear differentiation from competitors // Placement of the Mittelrhein flagship wines in luxury and tourist media