An AVTOVAZ brand, one of the largest car manufacturers in Russia and Eastern Europe // Part of the Renault group // Based in Toljatti, Russia

With new models onto the European market

The automotive brand Lada is famous for the legendary Niva, launched 40 years ago. But even though the popular off-road SUV still has its fans, the brand needed to introduce new model lines into its portfolio to gain a foothold in the European and the German market in particular, one of the most important automotive markets worldwide. Models like the Lada Vesta and the exciting X-Ray are to lead the charge.

PSM&W for LADA: 2015

Consulting in regard to product launches for the DACH market // Creative concept and execution of a mystery initiative for car enthusiasts // Market research project in a shopping mall, survey of potential customers regarding the Lada Vesta (without branding) to support the pricing process for the European market // Video mystery initiative in preparation of the roll-out in the Russian domestic market