Irene Luft

Fashion designer

Laced with greatness

Irene Luft, fashion designer from Munich with Kazakh roots, is known for her use of lace in her designs. For the fourth season of “Germany’s Next Topmodel”, Irene Luft created a 20-piece collection, for one of the photo shoots in Los Angeles. Since 2011, she has been presenting her designs at the annual Berlin Fashion Week and received both applause and excellent press coverage for them.

PSM&W for Irene Luft: 2014 – 2015

PSM&W supported the designer in acquiring sponsors and successfully winning over Air Astana as a partner for the unveiling of her fall/winter collection at Berlin Fashion Week 2014.