INDIGO (FORMERLY VINCI PARK)

Management of several million parking spaces across the globe // Division of VINCI, the largest private construction and concession enterprise worldwide

Redefining parking

For over 50 years, Indigo has been planning, building, financing and operating car parks and parking lots, while providing innovative mobility solutions – from pre-booking and paying for parking spaces via app to e-refueling, carsharing, and providing information about local shopping opportunities. When VINCI Park, the then largest provider of parking space development and management worldwide renamed itself to Indigo, PSM&W was one of the main drivers of the necessary change communication measures.

PSM&W for Indigo (VINCI Park): 2014 – today

Communications support for the name change // PR for the opening of the highest situated car park in Germany, on Feldberg mountain // Corporate publishing // Brochures and ads