Industrieverband Körperpflege und Waschmittel (IKW)

The Industrieverband Körperpflege und Waschmittel (Industrial Association for Personal Hygiene and Detergent Products) is an interest group consisting of several hundred international and DACH-based companies from the beauty and household care sectors

Living. Better.

The members of the IKW produce and/or distribute consumer goods for the beauty and household care sectors. Their products simplify everyday life and contribute to consumer health, wellbeing and beauty. Since 1968, the IKW advises and supports its members and their business, and provides knowledge around products, ingredients, labeling, administrative requirements and best practice for management. The IKW also carries out PR and communications measures and possesses a wide-reaching network of contacts.

PSM&W for IKW: 2018 – today

For the household care sector: Primary agency for public and press relations // Editorial tours // Newsletter relaunch // SEO for website texts // Marketing of studies and surveys // Radio features // Development and production of explanatory videos
For the entire association: Development of a Twitter presence along with associated staff training // Ongoing consulting on digital topics // Graphics // Press relation consulting

IKW about PSM&W

“In particular, we value PSM&W’s internally connected competencies – the interconnection of traditional PR, social media, creative concepts and web development provides significant added value for us.” Karen Kumposcht, Manager Public Relations/Public Affairs, IKW