One of the most successful producers of games, toys and digital gaming worldwide

Games and entertainment for all ages

Since 1923, the US toy manufacturer Hasbro has been active on an international scale, with many successful toy brands such as NERF, TRANSFORMERS, STAR WARS, PLAY-DOH and MY LITTLE PONY, as well as cult games like MONOPOLY, THE GAME OF LIFE and RISK.

PSM&W for Hasbro: 2015 – today

Management of the web portals hasbro.de and hasbro.ch, as well as all brand sites // Design and implementation of microsites, online advertising materials and newsletters // Creative concept and production of video clips, for example for public ad displays, social media channels and internal presentations // Influencer marketing //
Managing the German Facebook presence of Hasbro’s „My Little Pony“ brand // Implementation of an augmented reality promotional measure // Strategic consulting for all areas of digital communications // PR for individual titles and projects // Support for brand events

Hasbro about PSM&W

“We came to PSM&W because we were looking for an agency capable of representing us in the same way that one of our own employees could. PSM&W does that so effectively that we’re now implementing group-wide concepts together. We know we can depend on PSM&W as our partner for online strategy development and implementation.” Anne Leonardi, Consumer Marketing Manager, Hasbro Germany