Ferrero – Nutella

A long-standing recipe for success

250,000 tons of the most popular hazelnut spread in the world are sold each year. Through the nutella brand, Ferrero sponsors the German, Italian, French and Austrian soccer national teams. In 2014, nutella celebrated its 50-year anniversary – PSM&W supported its promotion with a cross-media campaign after the successful relaunch of nutella.de.

PSM&W for nutella: 2012 – 2015

Relaunch of nutella.de // Social media // Building a Lovemark community // Event communications // Competitions // Landing pages // Text production // Development of trade promotion ideas

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