Family Office

Private asset management

H2Office: The Art of Working

The family office specializes, inter alia, in real estate investments. Its portfolio includes high-quality, customized real estate in sought-after locations, for example the H2Office, a unique office building, located near the Inner Harbor in Duisburg, Germany.

PSM&W for Family Office: 2011 – 2014

The H2Office was to be rent out quickly and completely, for which a uniform positioning on the market was necessary. Therefore, the goal of the marketing efforts was defining the unique selling points in order to differentiate the property from competitors’ offers.

This was achieved by ensuring a uniform external presentation. Key tasks included the development of a logo, claim and key visuals for the property. The claim “The Art of Working” picks up both positioning and core message – it is an office space, in which many works of art are exhibited. Selected communication measures included a brochure, a flyer, an innovative website, different events and building in-depth media relations.

This website uses cookies and similar technologies. These are small text files that are stored and read on your computer. By clicking on "Accept all", you accept the processing, the creation of individual usage profiles across websites and partners, and the transfer of your data to third-party providers, some of which process your data in countries outside the European Union (GDPR article 49). Details on this can be found in our privacy policy. The data is used for analyses by PSM&W as well as on third-party sites. Further information, including on data processing by third-party providers and the possibility of revocation, can be found in the settings as well as in our privacy policy. The following section only deals with the necessary cookies.


Necessary cookies

These cookies are necessary for you to navigate through the pages and use essential basic functions.

Namecookie settings
Providerowner of this website
Purposestores the visitor's settings selected in the cookie box.
Privacy policyon this website
Cookie namecookie_settings
Cookie lifetime30 days

Services from other companies (autonomous third-party providers)

Third-party services are integrated on our website, which provide their services autonomously. When you visit our website, data is collected by using cookies or similar technologies and transmitted to third parties, in part for PSM&W's own purposes. Please refer to the data protection notices of the third-party provider to determine the scope, purposes and legal basis for further processing for the third-party provider's own purposes. You can find the information on the third-party provider's own purposes in our privacy policy.

NameGoogle Analytics
ProviderGoogle LLC
PurposeCookie from Google for website analytics. Generates statistical data about how the visitor uses the website.
Privacy policy
Cookie name_ga,_gat,_gid
Cookie lifetime2years, 1 day, 1 minute

only necessarySettingsaccept selectionaccept all