Cadillac Europe

GM’s luxury brand with cult following

The legendary future of automotive

Cadillac – these stylish US cars conjure up images of petticoats and Elvis quiffs, but those times are past. Today, it is all about expanding into the European market with innovative top-of-the-line models, tapping into the potential of new market segments and target groups, and positioning Cadillac as a global luxury brand. This new mindset is best expressed through the Dare Greatly campaign, which has already created much awareness. Until 2020, entirely new models, which combine both design and technology expertise at the highest level, will be unveiled as well.

PSM&W for Cadillac: 2010 – today

Optimal presentation of the current model range in the media // Organizing test drives for journalists, test car management, targeted contacting of media representatives to place test drive reports // Initiating exclusive reports in key media // Ongoing consulting and PR support // Newsletter editorial


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