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Cadillac Europe
Iconic GM premium brand
Off to new segments
With the brand's first compact crossover the XT4, launched in Europe in 2020, the US premium car brand is expanding its model portfolio downwards and gains access to the fastest growing premium vehicle segment in our region.
With its distinctive design, cutting-edge technology and extraordinary comfort features, the XT4 and thus Cadillac will also win a new customer base in our region.
PSM&W for Cadillac: 2010 – today
Ideal presentation of the current models in the media // organization of driving events for European and international media, test car distribution, targeted addressing of media representatives for driving report placements // Initiation of exclusive reports in key media // ongoing consulting and PR support // newsletter editorial