Actris (Henninger Turm)

Building developer based in Mannheim, Germany // Marketing of the Henninger Turm, a residential high rise in Frankfurt, Germany

From grain silo to luxury residential property

Originally, the building was used by the brewery Henninger-Bräu AG as a grain silo. It was torn down in 2013 and in its place building developer Actris Henninger Turm and the architecture firm Meixner Schlüter Wendt created a 140 meters high project with similar appearance as its predecessor. Since 2017, its 150 turnkey apartments, office spaces and lofts are ready for occupancy.

PSM&W for Actris Henninger Turm: 2013 – 2014

Ongoing press relations // Initiating, planning and executing milestone-related press events at the construction site (i.e. casting of the foundation slab) // Creative concept, planning and execution of the foundation-laying ceremony including press relations